About Me
I am a digital marketing professional with over 4 years of experience, specializing in content marketing, SEO/AIO/GEO, and performance marketing. Throughout my career, I have successfully managed numerous campaigns as the main PIC, handling everything from strategy development to end-to-end execution and evaluation. I have experience working across both B2B and B2C segments in various industries including media, banking, agencies, and IT.
Experience & Education
Senior SEO Executive
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Managing comprehensive SEO optimization for the international market (Malaysia), handling technical issues, on-page optimization, and keyword research.
Digital Marketing Strategist
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Spearheaded end-to-end digital marketing strategies since joining in 2023, driving massive growth in both organic visibility and company revenue:
📈 Phase 1: Scale-up & Traffic Boom (2023 vs 2024)
- +853% SEO Impressions & +628% Clicks: Skyrocketed website visibility to over 8.7 million impressions through comprehensive technical and content optimization.
- +149% Organic Traffic & +107% Sessions: Attracted over 147,000 purely organic traffic to the website.
- +90.38% Organic Leads: Successfully converted traffic into high-quality leads consistently without additional ad spend.
💰 Phase 2: Revenue & Business Impact (2024 vs 2025)
- +1,855% Conversion Value: Drove exponential growth in transaction value from IDR 212 Million to IDR 4.2 – 6 Billion.
- 3,357% Marketing ROI: Drastically multiplied campaign ROI efficiency compared to the previous year.
- +646% Conversion Rate: Improved lead quality (organic & ads), directly impacting the Close Won ratio (from 1 to 7 high-value B2B deals).
Digital Marketing Mentor
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- Managed 5–7 groups per batch (monthly) to assist in creating digital marketing bootcamp projects, successfully bringing one group to the top 6 of the batch.
- Provided guidance and support to participant groups in analyzing MSMEs, including conducting SWOT analysis, 4C business analysis, identifying business problems, and defining KPIs and targets.
- Assisted participant groups in developing strategies to increase social media growth for MSMEs, including creating audience personas, brand strategies, competitor analyses, content pillars, and digital activation plans (e.g., advertising in Meta Ads).
- Guided participant groups in evaluating digital activation projects, including measuring KPIs, providing insights on digital marketing projects, and offering recommendations for improvement.
Content Specialist
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Crafted persuasive copywriting and content campaign materials for digital banking products (e.g., Senyumku).
SEO Content Writer
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Optimized news article content for search engines, significantly driving an increase in organic reader traffic.
Business Management Telecommunication & Informatic
Technical Skills & Tools
Portfolio Highlights
SEO Optimization & Organic Growth
Successfully managed website optimizations, resulting in traffic growth up to +218% and generating leads both nationally and internationally across B2B sectors (IT, Logistics, Banking). Achieved multiple Top 1-3 SERP rankings and Featured Snippets.
Performance Marketing (Meta Ads)
Executed high-performing Meta Ads campaigns (e.g., Coretax Automation, UiPath, Josys) with extensive A/B testing on creatives and copy. Achieved low CPL and generated over 500+ B2B leads targeting C-Levels and Decision Makers.
Copywriting & Landing Page Creation
Crafted compelling copy for ad banners (Senyumku/Amar Bank) and landing pages (Ngegame App), conducting competitor research and user validation to maximize conversion rates.
For detailed analytics, traffic growth charts, and visual creatives, please request my full PDF portfolio.
Organizational Experience
Member Empowerment Staff
External Department Staff
Minister of Literacy, Research, and Strategic Action
Head of Research and Science Division
Strategic Research and Action Ministry Staff
Head of Internal Relations Division
Vice Cabinet Secretary (Junior Staff)
Chairman of Student Representative Council
President of Student Council
Get In Touch
Let’s connect and discuss how I can help your business grow.